Marketing
Analytics and reporting that show what’s working.
See where every visitor comes from and what they do on your site.
Overview
Most clubs can’t say where their golfers find them, or what happens once they land on the site.
We set up analytics that answer the questions a general manager actually asks: how many people looked at tee times, where they came from, which pages lead to bookings and membership enquiries, and what changed after a newsletter or a promotion.
Then we send reports you can read in a few minutes, through the season. For FireRock Golf Club, this meant the team could see, for the first time, where their visitors come from and what they do on the site.
What’s included
- Analytics set up properly
- Visits, sources and key actions tracked accurately from day one.
- Booking and enquiry tracking
- Which pages and campaigns lead to tee times, memberships and event entries.
- Reports through the season
- A short, readable summary, not a dashboard you have to decode.
- Answers, not just numbers
- What’s working, what isn’t, and what we’d change next.
Works well with
- Search & AI visibility
- Show up on Google and in AI answers when golfers look for somewhere to play.
- Websites
- Built to show off the course, not hide it.
- Newsletters
- Member updates sent from the same system as everything else.
Guides
- GolfNow or your own website: where should golfers book?
- GolfNow and other marketplaces, your tee sheet on a booking company’s site, or your own website: what each costs a golf course, and where golfers should book.
- How golf courses show up in ChatGPT and AI search
- More golfers ask ChatGPT, Google’s AI Overviews and other assistants where to play. Here’s how AI search finds golf courses, and what a course can do to be recommended.
Many clubs have it installed but not set up to track what matters, like booking clicks and membership enquiries. We set it up properly and turn it into reports you’ll actually read.
Reports come through the season as part of our support after launch. We’ll agree what’s useful, and how often, in the plan.
Yes, when booking happens on your site or through a system we can connect to. We’ll tell you what’s possible with your setup during the visit.
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Every club is different. Let’s talk about yours.
Tell us how your club runs. We’ll come out, take a look, and send you a clear plan and a fixed price.