Free tool
How does your website score with golfers?
Enter your course’s website. In about 15 seconds you’ll get a score out of 100, and plain fixes for booking, search, phones and AI.
Grade your website
What we check
- Tee time booking on your own site
- Most Book buttons send golfers to the course’s own tee sheet on the booking company’s website: just over half of Ontario course sites in our study. The booking is still yours, but golfers leave your site, see another company’s branding, and the visit drops out of your analytics. A marketplace goes further (3% of Ontario sites): it shows other courses’ tee times next to yours and keeps the golfer’s details.
- Secure connection (HTTPS)
- Browsers label sites without HTTPS as “Not secure”, right where golfers type their email or card. Google also ranks secure sites ahead.
- Works on phones
- Most golfers look up tee times on their phone, often from the car or the clubhouse. Without a mobile viewport tag, your site shows up tiny and they have to pinch and zoom.
- Server response time
- Golfers checking times on the course often have weak signal. Every second before anything appears loses some of them, and Google uses speed as a ranking signal.
- Page weight
- A heavy home page eats mobile data and takes seconds to show on a cell signal. Big course photos are usually the cause.
- Search title and description
- Your title and description are what golfers see on Google before they click. A clear one with your course name, the word golf and your town wins the click.
- Structured data for your course
- Structured data tells Google and AI assistants exactly what you are: a golf course, where it is, your hours and your phone number. It helps you show up properly in maps, rich results and AI answers.
- Open to search and AI crawlers
- ChatGPT, Perplexity, Claude and Google’s AI answers can only recommend your course if their crawlers can read your site. Blocking them, or hiding your text behind JavaScript, keeps you out of those answers.
- llms.txt file
- llms.txt is a new, simple file that gives AI assistants a summary of your course and your key pages. It’s early days, but it’s a cheap way to help them get your facts right.
- Share image
- When someone shares your site in a text, a group chat or on Facebook, the share image is the first thing people see. A great photo of the course does the selling.
- Membership information
- Members are your steadiest revenue. If golfers can’t find prices and how to join from your home page, many will give up before they ask.
- Tournaments and events
- Outings, leagues and tournaments fill the tee sheet on slow days and bring in food and drink sales. People planning them shop around online first.
- Contact details
- Plenty of golfers still call to book or ask about conditions. Your phone number should be one tap away, with your address close by for directions.
- Visitor analytics
- Without analytics you can’t tell whether golfers find you on Google, Facebook or a marketplace, or where they drop off before booking.
How it works
We load your home page the way a golfer’s browser would, then read your robots.txt, llms.txt and share image, follow your Book a tee time link and weigh the files your first screen downloads.
Each check passes, needs improving or needs fixing. Passes count fully, improvements count half, and booking counts the most, since it’s where your revenue is. The score is a guide, not an audit. It only sees what’s public, and it can’t see content that only appears once JavaScript runs.
Fourteen things that matter to a golf course: whether tee time booking stays on your site, HTTPS, how it works on phones, server speed, page weight, your Google title and description, structured data, search and AI crawler access, llms.txt, your share image, memberships, events, contact details and analytics.
Yes. There’s no sign-up and we don’t ask for your email. If you’d like help with what it finds, you can get in touch, but you don’t have to.
Because golfers who leave your site to book are harder to keep. Most courses send them to their own tee sheet on the booking company’s website, which keeps the booking but loses the visit and your analytics. A marketplace also shows them other courses’ tee times and keeps their details. Booking on your own site keeps all of it with you.
No. It reads your home page, plus your robots.txt, llms.txt, share image and the page your booking link goes to. That’s where most golfers start, and where most problems show up.
PageSpeed Insights loads your page in a test browser and measures how it draws. The grader looks at what matters to a golf course as a whole, and times your server from ours, so the numbers won’t match. Both are useful.
Yes. Any public website works, so you can see how yours compares with the course down the road.
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